WE DEFINE CULTURE AND DRIVE LIFESTYLE.

Both entrepreneurial and intrapreneurial, Initiate is capable of fluidly operating independently from the brand as a secondary team, or integrated within the brand structure as an in-house extension. Whatever works best for the brand and makes sense for the operation.

We pride ourselves on being category experts in each respective segment we market. Whether it's consumer electronics or consumer goods, music, sports or consumables, we have successfully built and sustained brands from startups to market leaders.